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MihaSkale

Flagship Engagement

Three Fold ROCK

One brief, one team, one roadmap. Three or more senior experts work the same problem in parallel — business model, demand generation and technology — and stay until it ships.

The Core Team

Three Disciplines, One Roadmap

Most consultancies send one specialist and leave the integration to you. ThreeFoldROCK sends the whole spine of an execution team, joined by guest experts wherever the brief demands it.

Miha Skale

Strategy & Product

  • Business modelling and unit economics
  • Product development and roadmap
  • Go-to-market strategy

Dunja

Marketing & Demand

  • Marketing campaigns end to end
  • Customer qualification and ICP definition
  • Story-driven go-to-market

Dominik

Technology & Automation

  • IT integration and internal tooling
  • Websites and web applications
  • Data scraping and automated email outreach

Plus guest experts

Legal, finance, design, manufacturing or a domain specialist from the wider network joins whenever the work calls for it — for the phase that needs them, not for the length of the contract.

How It Works

From Scoping to Handover

Five stages, each with a decision point where either side can stop.

  1. 01Scoping callWe spend half an hour on the actual problem and decide together whether a three-expert team is the right shape for it. If it is not, we say so.
  2. 02Team assemblyThe core three are joined by guest experts where the brief demands it — legal, finance, design, or a domain specialist from the roster.
  3. 03Diagnostic sprintTwo weeks of parallel work across strategy, demand and technology, ending in one written diagnosis rather than three separate opinions.
  4. 04ExecutionThe team stays and delivers: the model gets built, the campaigns get run, the systems get integrated. One roadmap, one accountable team.
  5. 05HandoverYour people take ownership with documentation, recordings and a 30-day support window so nothing collapses when we step back.

Is It For You

Who It Suits

ThreeFoldROCK is a heavy instrument. It is worth it when the problem genuinely spans disciplines.

  • Companies with a working product that has stopped compounding
  • Founders who need strategy, demand and engineering moving in step
  • Teams launching into a new market or segment
  • Organisations that have tried single-discipline consultants and got single-discipline answers

Start with a scoping call

Thirty minutes, no charge, no proposal template. If a three-expert team is the wrong shape for your problem, you will hear that on the call.